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Background:
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The Bachelor of Business Administration programme, introduced in 1995, is designed to cultivate highly skilled graduates with a strong foundation in business management principles. Emphasizing both theoretical knowledge and practical application, the programme prepares students to thrive in diverse professional settings and contribute to the growth and sustainability of organizations.
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Total Credit to Graduate
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123 Jam Kredit / Credit Hours
* University Courses (21 credits)
* Core Courses (49 credits)
* Core Discipline Course (36 credits)
*The core discipline course (36 credits) consist of Human Resource Management, Marketing, Finance, International Business and Entrepreneurship.
* Elective Course (9 credits)
* Industrial Training (8 credits)
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Duration of Study
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8 Semesters (4 Years) |
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Programme Educational Objectives
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Develop executives who can communicate effectively in business and organizational settings, are ethical, and have the technical know-how.
Produce business problem-solving executives with a strong sense of leadership.
Develop company leaders with entrepreneurial traits, competitiveness, and organisational and management abilities.
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Undergraduate Study Programme Handbook
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Click here for more information
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Career Prospects for Graduate
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Administrative Executive
Entrepreneurs
Human Resource Executive
Marketing Executive
Bank Officer
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Updated:: 01/06/2025 [asyikeen]
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