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Background:
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The Bachelor of Business Administration programme, introduced in 1995, is designed to cultivate highly skilled graduates with a strong foundation in business management principles. Emphasizing both theoretical knowledge and practical application, the programme prepares students to thrive in diverse professional settings and contribute to the growth and sustainability of organizations.
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Total Credit to Graduate
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123 Jam Kredit / Credit Hours
* University Courses (21 credits)
* Core Courses (49 credits)
* Core Discipline Course (36 credits)
*The core discipline course (36 credits) consist of Human Resource Management, Marketing, Finance, International Business and Entrepreneurship.
* Elective Course (9 credits)
* Industrial Training (8 credits)
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Duration of Study
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8 Semesters (4 Years) |
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Programme Educational Objectives
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- Develop executives who can communicate effectively in business and organizational settings, are ethical, and have the technical know-how.
- Produce business problem-solving executives with a strong sense of leadership.
- Develop company leaders with entrepreneurial traits, competitiveness, and organisational and management abilities.
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English Language Requirement
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For International candidates only
Have obtained one (1) of the English Language Proficiency qualification with a minimum score as stated below:
- MUET Band 3; OR
- IELTS Band 5.5 (With Speaking 5.0 and Listening 5.0); OR
- TOEFL Score 500 (PBT)/60 (IBT)/176 (CBT); OR
- Pearson (PTE) 42; OR
- CIEP Level 109 ( Speaking – B, Listening - B)
AND
Pass an interview that will be conducted for candidates who obtained a minimum score of the English Language Proficiency qualification.
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Undergraduate Study Programme Handbook
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Click here for more information
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Career Prospects for Graduate
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- Administrative Executive
- Entrepreneurs
- Human Resource Executive
- Marketing Executive
- Bank Officer
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Updated:: 14/10/2025 [asyikeen]
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