Case Writers

Rozanah Ab. Rahman is a Professor of Law at School of Business and Economics, Universiti Putra Malaysia (UPM). Currently, she serves as the Deputy Dean (Industry and Community Relations) at the School of Business and Economics, Universiti Putra Malaysia. In addition to her academic leadership, she is a distinguished Board Member of the Institute of Strategic & International Studies Malaysia. She sits on the Senate of UPM and is a member of the University Ethics Committee. She graduated with Bachelor and Master Degrees in Law and obtained her Ph.D in Law from the International Islamic University, Malaysia. She also obtained her professional qualification as an Advocate and Solicitor of Malaya and as a Certified Professional Trainer from the Malaysian Institute of Management (MIM). She was the Legal Advisor for Universiti Putra Malaysia (2011-2017) and held the member (ex-officio) positions in the University Board and Senate.

Her areas of interest and specialisation are the Industrial Safety (OSH) Law, Employment Law and Business Law. She is internationally and locally recognized, including her appointment as the Visiting Associate Professor to the Faculty of Business Management, Tashkent-State-Technical-University, Tashkent, Uzbekistan, Visiting Fellow to the Alliance Manchester Business School (University of Manchester, United Kingdom), Lincoln International Business School (University of Lincoln, United Kingdom) and UWA Business School (University of Western Australia).

She carried out research and consultancy activities with public and private agencies, including the International Labour Organization (ILO) Geneva, the World Bank Group, the Construction Industry Development Board Malaysia (CIDB), Department of Occupational Safety and Health (Ministry of Human Resources Malaysia), National Institute of Occupational Safety and Health (NIOSH Malaysia), Legal Affairs Division (Prime Minister Department), the National Valuation Institute (INSPEN)(Ministry of Finance Malaysia). Her outstanding achievements were being the recipient of the Honorary Award of Darjah Kebesaran Setia Mahkota Selangor (S.M.S.) from the Selangor State Ruler, and the University Academic Award (Best Teaching Award).

List of Case Study Published

• Aziz, D., A., C., Rahman, R. A., & Yee, W., F. (2024). Employment Protection and Transition Towards Corporate Goodwill in the Gig Economy. Asian Journal of Case Research, 13(1): 73-81.
• Ibrahim, S., Abdul, M., & Rahman, R. A. (2017). Let’s Catch the Big Fish. Asian Journal of Case Research, 10(1): 17-29.
• Rahman, R. A., Zawawi, D., & Hashim, H. (Ed.) (2014). Jurnal Kajian Kes Keselamatan dan Kesihatan Pekerjaan (Jilid 1. No. 1). Jabatan Keselamatan dan Kesihatan Pekerjaan (DOSH) Malaysia. 12 50.
• Rahman, R. A., Zawawi, D., & Hashim, H. (Ed.) (2014). Jurnal Kajian Kes Keselamatan dan Kesihatan Pekerjaan (Jilid 1. No. 2). Jabatan Keselamatan dan Kesihatan Pekerjaan (DOSH) Malaysia.

Jo Ann Ho is a Professor at the School of Business and Economics, Universiti Putra Malaysia, and holds a Ph.D from Cardiff Business School, Cardiff University. Her research interests include business ethics, corporate social responsibility and organizational behavior. She has published extensively in leading academic journals and has authored several books.

Jo Ann has received prestigious research grants, including those from the Sumitomo Foundation and the Malaysian Ministry of Higher Education. As a case writer, she has also led and contributed to numerous case study development projects funded by institutions such as the Asian Institute of Finance (AIF), PETRONAS Leadership Centre, Centre for Entrepreneur Development and Research (CEDAR) and Universiti Teknologi Malaysia (UTM).

Additionally, Jo Ann serves on editorial boards for several journals, including the Journal of Hospitality & Tourism Research, Business Ethics, the Environment and Responsibility, International Journal of Economics & Management, Asian Journal of Case Research and Social Responsibility Journal. Jo Ann frequently shares her expertise as a speaker at international conferences and academic forums, engaging a global audience with her insights.

List of Case Study Published

• Chan, A.F.-F., Tee, K.-K., Rathakrishnan, T., Ho, J.A. and Ng, S.-I. (2021). The Chicken and Egg Story of a Call Centre in Malaysia. Emerald Emerging Markets Case Studies, 11(3), 1–25.
• Mason, C., Madden, R. and Ho, J.A. (2016). Bank Simpanan Nasional: Pioneering Financial Inclusion in Malaysia. - A case study developed for Asian Institute of Finance (AIF). (Case-Reference No. AIF-CS-0011-16).
• Ho J.A., Keng Kok Tee and Sivagnam Kavitha (2010). Call Centres: Modern Day Sweat Shops? Asian Journal of Case Research (AJCR), 3(1), 1 – 12.
• Tee K.K, Yahya, A.R, Ibrahim, Y and Ho, J.A. (2009). Powerforce Malaysia:Managing Organizational Dynamic. Asian Journal of Case Research (AJCR), 2(1), 45-54.
• Ng, S.I, Lau, Y.W and Ho, J.A. (2009). Reciprocity at Any Cost? Asian Journal of Case Research (AJCR), 2(1), 55-60.

Sridar Ramachandran is a Professor in the School of Business and Economics, Universiti Putra Malaysia. He specialised in sustainability with an emphasis in the areas of responsible tourism and marketing at the Universiti Putra Malaysia’s School of Business and Economics. Sridar trained in parks and recreation management, holds BSc (Hons) and MBA degrees from Universiti Putra Malaysia, and holds a doctorate (PhD) in tourism and marketing studies from the University of Strathclyde.

Sridar has vast experience supervising and teaching in the areas of tourism, hospitality, recreation, marketing and management both at undergraduate and postgraduate levels.He held the Head of Accreditation position for the UPM School of Business and Economics spearheading the EQUIS and AACSB accreditations. He also holds a professional certification as an Action Learning coach conferred by the World Institute of Action Learning.

Sridar’s research contributions include publications of articles in cited and indexed international journals as well as international conferences. Leadership in sustainability, tourism marketing, collaborative management in responsible tourism, social responsibility in tourism and research philosophy are his areas of research interest, publication and supervision. Sridar has worked as a researcher and consultant and has completed several public and private funded projects by key agencies including the Malaysian Tourism Promotion Board, Department of Forestry Peninsular Malaysia and the Ministry of Higher Education.

List of Case Study Published

• Ramachandran, S., Ling, S. M., Kunasekaran, P., & Latiff, K. (2023). Trash to Cash. Asian Journal of Case Research (AJCR) 12 (1),29-41.

Dahlia Zawawi Yusof is an Associate Professor in the School of Business and Economics, Universiti Putra Malaysia. She obtained her BSc. degree with a double major in Economics and Management at University of Missouri-Columbia, United States of America in 1997. In 2007 she completed her Ph.D. at University of Reading, United Kingdom for a thesis on cross-cultural values and emotions. Her current research interests are in the fields of people’s behaviors in organizations. Apart from her academic responsibilities, she is also serving as the Director of Centre for Corporate Strategy and Relations, Universiti Putra Malaysia (UPM).

Academically, she has published several original books, chapters in books, cases, and journal articles. Being a life member of the Case Writers’ Association of Malaysia (CWAM), she is also active in supervising students and producing case studies particularly for the industries. She is currently the Editor-in-Chief of Asian Journal of Case Research (AJCR), UPM.

In addition, she was involved in several consultancy projects for various organizations including Ministry of Science, Technology, and Innovation (MOSTI), Malaysian Science and Technology Information Centre (MASTIC), PETRONAS Leadership Centre (PLC), Ministry of Agriculture and Food Industries (MOA), Federal Land Development Authority (FELDA), SME Bank, Ajinomoto, Razak School of Government (RSOG), Department of Safety and Health (DOSH), Lembaga Tabung Haji (TH), and Persatuan Pengusaha Stesen Minyak Petronas Malaysia (PESAMP).

In the effort to promote knowledge sharing, she also did a range of case trainings and workshops for institutions such as Universiti Malaysia Sabah (UMS), Arshad Ayub Graduate Business School (AAGBS), National Anti-Drugs Agency (AADK), National Co-operative Movement of Malaysia (ANGKASA), Universiti Utara Malaysia (UUM), Ministry of Higher Education Malaysia (MoHE), and Universiti Sultan Azlan Shah (USAS).

List of Case Study Published

1- Articles in Case Journal

• Zawawi, D. and Johari, J. (2009). The Clock is Ticking, Asian Journal of Case Research, 2(1), 16-27
• Johari, J. and Zawawi, D. (2009). RainCorp HRIS Implementation: What Went Wrong? Asian Journal of Case Research, 2(2), 73-80.
• Zawawi, D. and Raja Yusof, R.N. (2013). Seeing is Believing. Asian Journal of Case Research, 6(S), 35-42.
• Raja Yusof, R.N. and Zawawi, D. (2013). If You Were in My Shoes. Asian Journal of Case Research, 6(S), 11-18
• Zawawi, D. and Raja Yusof, R.N. (2014). Tabung Haji Research and Development (R&D): Initiating Best Practices. Asian Journal of Case Research, 7(S), 47-64.
• Raja Yusof, R.N. and Zawawi, D. (2014). Tabung Haji's Global Standards for Hajj Management. Asian Journal of Case Research, 7(S), 65-76.

2- Chapter in Book (Case):

• Jaafar, M. S. Huat, B. B. K., Norzaei, J., Hejazi, F., Ti, K. S. and Zawawi, D. (2011). My Home, My Paradise in Bujang B.K. Huat, Zainal Abidin Mohamed and Arfah Salleh (Eds.), Case Study: A New Teaching-Learning Method in Civil Engineering, UPM Press: Serdang, 27-59.
• Abd Aziz, F. N. A. and Zawawi, D. (2011). Park at Risk in Bujang B.K. Huat, Zainal Abidin Mohamed and Arfah Salleh (Eds.), Case Study: A New Teaching-Learning Method in Civil Engineering, UPM Press: Serdang, 71-80.
• Muhammad Rashid, R. S., Abang Ali, A. A. and Zawawi, D. (2011). It All Came Down in Bujang B.K. Huat, Zainal Abidin Mohamed and Arfah Salleh (Eds.), Case Study: A New Teaching-Learning Method in Civil Engineering, UPM Press: Serdang, 81-86.
• Radin Sohadi, R. U., Voon. W. S., Hambali, A. and Zawawi, D. (2011). A Death Trip in Bujang B.K. Huat, Zainal Abidin Mohamed and Arfah Salleh (Eds.), Case Study: A New Teaching-Learning Method in Civil Engineering, UPM Press: Serdang, 161-172.
• Zawawi, D. and Mustaffa, N. F. (2013). To Each His Own in Mohd Fuaad Said, Dahlia Zawawi and Siti Rahayu Hussin (Eds.), Business Management Cases in Malaysia, Penerbit UPM: Serdang, 80-93.
• Zawawi, D. and Mustaffa, N. F. (2013). To Each His Own – Instructor’s Guide in Mohd Fuaad Said, Dahlia Zawawi and Siti Rahayu Hussin (Eds.), Instructor's Guide: Business Management Cases in Malaysia, Penerbit UPM: Serdang, 51-58.
• Zawawi, D. and Hussin, S. R. (2015). One Step Ahead in Sheikh Ghazali Abod and Shamshubariah Ramlee (Eds.), Case Studies of Selected SME Businesses, Dynamic Press: Kuala Lumpur, 220-231.
• Hussin, S. R. and Zawawi, D. (2015). Retailing at DAUD Group Holdings Sdn Bhd in Sheikh Ghazali Abod and Shamshubariah Ramlee (Eds.), Case Studies of Selected SME Businesses, Dynamic Press: Kuala Lumpur, 237-243.
• Zawawi, D. (2015). Is This the End? in Sheikh Ghazali Abod and Shamshubariah Ramlee (Eds.), Case Studies of Selected SME Businesses, Dynamic Press: Kuala Lumpur, 269-295.
• Sidin, S. and Zawawi, D. (2018). Kuantan Mars: The Red Mud Dilemma in Nisholas H. Barker and Nik Rosnah W. Abdullah. (Eds.), Crisis Leadership and Resilience, Universiti Tun Abdul Razak Sdn Bhd.: Kuala Lumpur, 31-45.

3- Case Incident in Textbook:

• Zawawi, D. (2014). Burgers for All (based on Ramly Burger) in Steven McShane and Mary Von Glinow, Organizational Behavior, Global Edition: Emerging Knowledge, Global Reality. McGraw Hill: New York, 259.
• Zawawi, D. (2014). Are Social Media Sites Good Communication Channels? (based on MH370) in Steven McShane and Mary Von Glinow, Organizational Behavior, Global Edition: Emerging Knowledge, Global Reality. McGraw Hill: New York, 275.
• Zawawi, D. (2014). Diversity at Work: Nestlé Malaysia (based on Nestlé in Malaysia) in Steven McShane and Mary Von Glinow, Organizational Behavior, Global Edition: Emerging Knowledge, Global Reality. McGraw Hill: New York, 98.
• Zawawi, D. (2014). Individual Behavior, Personality and Values: Global Connections (based on TESCO Malaysia) in Steven McShane and Mary Von Glinow, Organizational Behavior, Global Edition: Emerging Knowledge, Global Reality. McGraw Hill: New York.

4- Unpublished Case (Industry):

• Zawawi, D. (2014). Where is My Water? Unpublished case written for Perdana Leadership Foundation.
• Zawawi, D. (2016). The Leadership Call (PETRONAS GAS BERHAD 3ZERO100 Transformation between 2014 to 2016: A Case Study). Unpublished case written for PETRONAS Leadership Centre.
• Zawawi, D. (2016). Transformation at its Best: PETRONAS GAS BERHAD (PETRONAS GAS BERHAD 3ZERO100 Transformation between 2014 to 2016: A Case Study). Unpublished case written for PETRONAS Leadership Centre.
• Zawawi, D. (2018). Pengerang Integrated Complex (PIC). Unpublished case written for PETRONAS Leadership Centre.
• Zawawi, D. (2020). Building the Nation Through PETRONAS Vendor Development Program. Unpublished case written for PETRONAS Leadership Centre.

Raja Nerina Raja Yusof is an Associate Professor in the School of Business and Economics, Universiti Putra Malaysia. Her research interest is in International Business Management focusing on multinational corporations, Islamic (halal) business practices, cross-cultural management and international marketing. With regards to case writing, she is an active Exco Member of the Case Writing Association of Malaysia (CWAM) since 2011, and has contributed in the coaching of case writers and facilitation of the production of case studies by various organizations in Malaysia, including the Petronas Leadership Center, Ministry of Higher Education, Malaysian Communications and Multimedia Commission (MCMC) and Bank Pembangunan Malaysia Berhad and Institut Koperasi Malaysia. In addition, she serves as an Associate Editor for the Asian Journal of Case Research (AJCR) and has been actively writing cases for journals and case books. Raja Nerina, along with other case writers in UPM, were involved as case writers for organizations such as CEDAR (SME Bank), Lembaga Tabung Haji Malaysia and Higher Education Leadership Academy (AKEPT).

List of Case Study Published

1. Sahim, A.I.F. & Yusof, R.N.R. (2024). A new level of refinement at Sirah Heritage Holdings. Emerald Emerging Markets Case Studies, 14(3), 1-12.
2. Yusof, R.N.R, Hussin, S.R., Hashim, H., Che Kadir, C.N.K & Mustafa, M.T. (2023). Do the math, please! Asian Journal of Case Research, 12(2), p. 57-73.
3. Hashim, H., Yusof, R.N.R., Hussin, S.R. & Abdullah, A. A. (2023). Customer-Driven Marketing Strategy at Era Fabrique Sdn. Bhd. Asian Journal of Case Research, 12(2), 45-56.
4. Hong, K.T., Ng, S.I., Yusof, R.N., Yee, C.L. & Kaliappan, S. (2017). Opportunity to go international! Asian Journal of Case Research, 10(1), 37-50.
5. Goh, S. C., Yusof, R.N. & Latiff, R.A. (2016). Chris & Co: Sustainability of Investment in Taiwan. Asian Journal of Case Research, 9 (1).
6. Rahim, N.M., Yusof, R.N., Nadarajah, D. & Borges, W.B. (2015). Petra University (PU) Press: A Division with a Dilemma. Asian Journal of Case Research, 8 (1), 33-42.
7. Yusof, R.N. and Zawawi, D. (2014). Tabung Haji’s Global Standards for Hajj Management, Asian Journal of Case Research, 7 (Tabung Haji): 65-76.
8. Zawawi, D. and Yusof, R. N. (2014). Tabung Haji Research and Development (R&D): Initiating Best Practices, Asian Journal of Case Research, 7 (Tabung Haji): 47-64.
9. Yusof, R.N. and Zawawi, D. (2013). If You Were in My Shoes, Asian Journal of Case Research, 6 (Special Issue): 11-18.
10. Zawawi, D. and Yusof, R. N. (2013). Seeing is Believing, Asian Journal of Case Research, 6 (Special Issue): 35-42.
11. Yusof, R.N., Hussin, S.R and Alizadeh, H. N (2011). The Way Forward, Asian Journal of Case Research, 4 (2): 137-143.
12. Yusof, R. N. & Hashim, H. (2021). Leading an agriculture-based university in the Kingdom of Cambodia: a case study on leadership in Royal University of Agriculture, Cambodia. In Y Yahya, IM Yasin & ARA Latiff. Leadership Case Studies of ASEAN Higher Learning Institutions, AKEPT and Putra Business School, 11-18.
13. Yusof, R. N. & Hashim, H. (2021). Leading an agriculture-based university in the Kingdom of Cambodia: a case study on leadership in Royal University of Agriculture, Cambodia. In Y Yahya, IM Yasin & ARA Latiff. Teaching Notes for Leadership Case Studies of ASEAN Higher Learning Institutions, AKEPT and Putra Business School,  7-12.
14. Hashim, H. & Yusof, R. N. (2021). A Case Study on Leadership in Ton Duc Thang University (TDTU), Vietnam. In Y Yahya, IM Yasin & ARA Latiff. Leadership Case Studies of ASEAN Higher Learning Institutions, AKEPT and Putra Business School,  62-67.
15. Hashim, H. & Yusof, R. N. (2021). A Case Study on Leadership in Ton Duc Thang University (TDTU), Vietnam. In Y Yahya, IM Yasin & ARA Latiff. Teaching Notes for Leadership Case Studies of ASEAN Higher Learning Institutions, AKEPT and Putra Business School,  70-76.
16. Hashim, H. and R. Yusof, R. N. (2015). Can Anything Go Wrong? in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
17. Hashim, H. and Yusof, R. N. (2015). The Way Forward? in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
18. Hashim, H. and R. Yusof, R. N. (2015). No News is Good News? in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
19. Yusof, R. N. and Hashim, H. (2015). The Inn Beside The Lake in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
20. Yusof, R. N. and Hashim, H. (2015). Accommodating Nature, in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
21. Yusof, R. N. and Hashim, H. (2015). Money Matters, in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur.
22. Alizadeh, H.N., Yusof, R.N. & Tor, Ee Sang (2013). How to Sustain a Promising Business in Malaysian Management Cases, Penerbit UPM: Selangor, Malaysia,10-21.
23. Hussin, S. R., Hashim, H. & Yusof, R. N. (2013). Everybody’s Gym? in Malaysian Management Cases, Penerbit UPM: Selangor, Malaysia, 22-35.

Siew Imm Ng is currently an Associate Professor in the School of Business and Economics, University Putra Malaysia. She has industry experience in the areas of human resource and export management with internationalizing Malaysian companies. She teaches Principles of Management, Cross Cultural Management and Business Research Methods. So far, she has graduated more than 18 PhD students. She has authored and co-authored many articles in refereed and professional journals, including Tourism Management, International Marketing Review, Journal of Hospitality & Tourism Research, British Food Journal, Asia Pacific Journal of Marketing and Logistics, The CASE Journal and Journal of Air Transport Management.

List of Case Study Published

• Ng, S. I., Cha, C., Sambasivan, M., & Abd Rahman, A. (2021). Lean production system: compatible with Malaysian culture?. The CASE Journal, 17(2), 226-245.
• Chan, A. F. F., Tee, K. K., Rathakrishnan, T., Ho, J. A., & Ng, S. I. (2021). The chicken and egg story of a call centre in Malaysia. Emerald Emerging Markets Case Studies, 11(3), 1-25.

Haslinda Hashim is an Associate Professor at the School of Business & Economics, University Putra Malaysia (UPM). Apart from her academic duties she is currently holding an administrative post as the Deputy Dean for (Undergraduate Studies) after serving as the Head of BBA Program for nearly two years. She obtained her PhD in Marketing from Lancaster University, United Kingdom in 2011 with a thesis on women’s consumption. Her prior academic qualifications include an MBA from Universiti Kebangsaan Malaysia (UKM) and a BSc. degree in Agribusiness from (UPM).

She embarks in both research and case writing in the journey to build her research portfolio and contribute her academic work to society at large. She is an exco member and life member of the Case Writers Association Malaysia (CWAM). Her growing involvement in various entrepreneurial development programs at the university saw her research and case interest expand to include entrepreneurial marketing issues. Dr. Haslinda has published research articles and case studies on various platforms including academic journals and chapters in books.

She plays an active role in supervising students to produce case studies. In addition, she was also involved in case study training and consultation for private and public agencies such as Institut Koperasi Malaysia (Malaysian Cooperative Institute), Department of Safety and Health (DOSH), SME Bank, Malaysia Development Bank (BPMP) , Higher Education Leadership Academy (AKEPT) and Petronas Leadership Centre (PLC).

List of Case Study Published

1. Hashim, H. and R. Yusof, R. N. (2015). Can Anything Go Wrong? in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
2. Hashim, H. and R. Yusof, R. N. (2015). The Way Forward? in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
3. Hashim, H. and R. Yusof, R. N. (2015). No News is Good News? in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
4. R. Yusof, R. N. and Hashim, H. (2015). The Inn Beside The Lake? in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
5. R. Yusof, R. N. and Hashim, H. (2015). Accommodating Nature, in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
6. R. Yusof, R. N. and Hashim, H. (2015). Money Matters, in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
7. Hashim, H. and Mohamat D. Nurakmalina, 2013 What Next? Asian Journal of Case Research (AJCR), 6(2):153-164
8. Hashim, H. and Hussin, S.R. (2013) Losing at the Home Ground? Asian Journal of Case Research (AJCR), 6(S):95-107
9. Hussin, S.R. and Hashim, H. (2013) Econsave Cash & Carry Asian Journal of Case Research (AJCR), 6(S):51-59
10. Hussin, S.R, Hashim, H., Wong Y.S. and Busu, R. 2012. Kuang Ming Packaging Industries Sdn. Bhd. (KMPI). Asian Journal of Case Research (AJCR), 5 (1):29-39
11. Hashim, H. and R. Yusof, R. N. (2015). Can Anything Go Wrong? in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
12. Hashim, H. and R. Yusof, R. N. (2015). The Way Forward? in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
13. Hashim, H. and R. Yusof, R. N. (2015). No News is Good News? in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
14.  R. Yusof, R. N. and Hashim, H. (2015). The Inn Beside The Lake? in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
15. R. Yusof, R. N. and Hashim, H. (2015). Accommodating Nature, in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur
16. R. Yusof, R. N. and Hashim, H. (2015). Money Matters, in Case Studies of Selected SME Businesses, Centre for Entrepreneur Development & Research (CEDAR) Sdn. Bhd. Kuala Lumpur

Siti Rahayu Hussin is currently an Associate Professor at the School of Business and Economics (SBE), Universiti Putra Malaysia. She has more than 25 years of experience in the university, actively engaged in teaching, research, and industry and community collaborations. Siti Rahayu specializes in marketing and entrepreneurship, mentoring students across undergraduate and postgraduate levels while incorporating innovative teaching methodologies. Her research focuses on strategic marketing, consumer behavior, tourism, entrepreneurship, and aging studies, securing over RM 1.2 million in research grants and producing numerous cited publications with a Scopus h-index of 10 and 230 citations. Siti Rahayu is also a lifetime member of the Case Writer Associations Malaysia (CWAM) and associate editor of the Asian Journal of Case Research (AJCR).

Siti Rahayu has played a pivotal role in strengthening academia-industry relations, serving as the Head of Executive Development and Industrial Linkages (EDIL) and consulting for major organizations such as KWAP, MAIWP, LKIM, Jabatan Veterinar Selangor, and Tabung Haji. She is also actively involved in curriculum development and program assessments, having contributed to multiple review committees at SBE for both undergraduate and postgraduate programs. She remains actively engaged in community development, supporting youth, Asnaf, women, and rural business growth through entrepreneurship projects and strategic partnerships with government agencies and private sector organizations such as QSR Group and AmBank. Currently, she serves as the Innohub Coordinator at Putra Science Park, UPM, where she plays a pivotal role in fostering innovation and entrepreneurship within the university through market validation program.

List of Case Study Published

1. Yin, C. J., & Hussin, S. R. (2024). Taking flight: The journey of the pioneering early bird. Asian Journal of Case Research, 13(1).
2. Abd Rahman, A., & Hussin, S. R. (2021). A journey from research university to entrepreneurial university: A case study on leadership at Institut Teknologi Bandung, Indonesia.
3. Y. Yahya, I. M. Yasin, & A. R. Abdul Latiff (Eds.), Leadership case studies of ASEAN higher learning institutions,19–26. AKEPT and Putra Business School.
4. Hussin, S. R., & Md. Yasin, I. (2021). The first internationally accredited business school in Thailand: A case study on leadership in Sasin Graduate Institute of Business Administration, Chulalongkorn University, Thailand. In Y. Yahya, I. M. Yasin, & A. R. Abdul Latiff (Eds.), Leadership case studies of ASEAN higher learning institutions, 19–26. AKEPT and Putra Business School.
5. Hussin, S. R., & Zawawi, D. (2015). Retailing at Daud Holdings Sdn Bhd. In Case studies of selected SME businesses. Centre for Entrepreneur Development & Research (CEDAR) Sdn Bhd.
6. Zawawi, D., & Hussin, S. R. (2015). One step ahead. In Case studies of selected SME businesses. Centre for Entrepreneur Development & Research (CEDAR) Sdn Bhd.
7. Hussin, S. R., Abd Rahman, A., & Abdul Latiff, A. R. (2014). Service quality and technology for performing Hajj. Asian Journal of Case Research, 7(S), 33–46.
8. Hashim, H., & Hussin, S. R. (2013). Losing at the home ground? Asian Journal of Case Research, 6(S), 95–107.
9. Hussin, S. R., & Hashim, H. (2013). Econsave Cash & Carry. Asian Journal of Case Research, 6(S), 51–59.
10. Hussin, S. R., Hashim, H., & Siong, W. Y. (2013). Jaya Tuition Centre. Asian Journal of Case Research, 6(1), 21–34.
11. Hussin, S. R., Hashim, H., & Yusof, R. N. (2013). Everybody’s gym? In Malaysian management cases. Penerbit UKM.
12. Hussin, S. R., Hashim, H., Siew, W. Y., & Busu, R. (2012). Kuang Ming Packaging Industries Sdn. Bhd. (KMPI). Asian Journal of Case Research, 5(1), 29–39.
13. Yusof, R. N. R., Hussin, S. R., & Nezakati, H. (2011). The way forward. Asian Journal of Case Research, 4(2), 137–143.

Mass Hareeza Ali is currently an Associate Professor at the School of Business and Economics (SBE), Universiti Putra Malaysia. Dr Mass served as lecturer in SBE since 1999. She hold a position as a Director, Center of Entrepreneurial Development and Graduate Marketability (CEM) of UPM from Dec 2015 untill March 2024. She obtained MBA with majoring in Human Resources Management. Completed her PhD from University of Huddersfield, United Kingdom with research interest in the area of service management, service quality, business communication and entrepreneurship.

Dr Mass was well known in campus with Service Experience Learning (SEL) with embedded ‘real experience’ activities by student and matched with related topic in the courses such as Entrepreneurship and Service Management. Dr. Mass’s research focus on services management which covered on the aspect of Banking, Tourism, Halal, and Entrepreneurship. She has received various awards for her academic and research such as Top 5 Entrepreneurial Leader -Asia Pacisic in 2022 in Barcelona, Top 3 Entreprenurship Educator Asia Pacific in 2023. She received Academic Fellowship in 2022 for Student Development Awards and also received Academic Fellowship of Vice Chancelor, Excellence & Innovative Lecturer, Excellence Employees in 2016, 2017 and 2018. She also awarded as Best Entreprenership Mentor Award 2023 by Ministry of Higher Education for her work and passion in Entrepreneurship. She lead the team of UPM and awarded The Best Practised Entrepreneurial University 2016. In 2019, Assoc. Prof. Dr. Mass won Distinguished Woman in Management at 4th Venus International Women Awards, Chennai, India - VIWA 2019. She had published various chapter in book of Service, Entrepreneurship and Global Management which had been used as main text for Entrepreneurship courses among most Malaysian Public University.

Anusuiya Subramaniam Hussin is currently a Lecturer at the School of Business and Economics (SBE), Universiti Putra Malaysia. She is the Assistant Dean (Internationalization) and Senior Lecturer at the School of Business & Economics (SBE), Universiti Putra Malaysia (UPM). Her research focuses on human resource development, work and organizational psychology, leadership, and management. She serves as an Associate Editor for BMC Health Services Research (WOS indexed) and the Asian Journal of Case Research (AJCR). She received the Best Paper Award for her case study, "Building Organizational Resilience: Tackling Workforce Challenges in the Oil and Gas Sector," at the Global Conference of Business and Economic Research 2024 (GCBER 2024), organized by SBE UPM.

List of Case Study Published

• Angamuthu E., Subramaniam A., & Hussain, I. A. (2024). Exposing Hidden Hurdles: The Ailing Debt Recovery Firm. Asian Journal of Case Research (AJCR).13 (1), 33-56.
• Naidu, N. & Subramaniam, A. (2023). The sinking ship repair corporation: uncovering the untold tale. Emerald Emerging Markets Case Studies, 13(3), 1-26.