by Budi Setiawan*, Morita Panduwangi

STIE Kesatuan, Indonesia

Abstract  Full Text:  The purpose of this research is to map the community preference on prime attributes of Islamic banking in Indonesia with RASCH model measurement that has not been done in previous similar researches. Data collection was done by questionnaire instrument distributed and completed through online by 345 Islamic bank customers in Indonesia. This research reveals that all the attributes has good validity and reliability measurement, both for persons and also for items measurement. The result of measuring the community preference on the attributes of Islamic banking is that assurance is the most highly consideration before customers decide to use Islamic bank services. There are also other factors of consideration, namely: the quality of service, physical evidence, and the reliability of service officers and the application of Sharia principles in their operations. Respondents also stated that Islamic banks have shown excellent performance.

Keywords: Product attributes, Islamic banking, consumer preference, RASCH model measurement

Updated:: 22/02/2022 [syazmer]