by Annie Yong Ing Ing*, Wong Teck Keong, Hoh Wai Hong, Yiap Jun Yan, Brandon Khor Li Wei, Lam Yin Ching

Universiti Tunku Abdul Rahman, Malaysia

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Abstract As Malaysia still heavily rely on crude oil and natural gasses as the main source of energy generation, renewable energy has seen better days in other countries. Malaysian consumers was not supportive to the development of renewable energy as a result minimal progress throughout the years. The study focuses on understand the relationship between few factors such as global and local economic factors, personal characteristics, perceived price and perceived product benefits to consumers’ perception toward renewable energy. The main mode of data collection is through survey questions where Kuala Lumpur residents between 21 and 50 are targeted. Data received will be processed through SPSS and several analysis techniques such as Reliability test, Pearson’s Correlation and Multiple regression were used to analyse the data. A total of 200 valid responses were received. Through the analysis, it is found that global & local economic factors contributes most to consumers’ perception toward renewable energy while perceived product benefits has little to none relationship. The result of this study suggest that economic factors is a main concern among Malaysians. Given the stagnant poor economic outlook, adoption of renewable energy will be met by reluctance.

Keywords: Renewable energy, consumers’ perception

Updated:: 27/06/2022 [syazmer]