“Redefining Malaysian Tourism Landscape: Lessons Learnt And The Way Forward”. | UPM SCHOOL OF BUSINESS AND ECONOMICS
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Event Title
“Redefining Malaysian Tourism Landscape: Lessons Learnt and the Way Forward”.
Date
28 Apr 2022 - 28 Apr 2022
Time
09.00 - 12.00
Location
Philip Kotler Hall, School of Business and Economics, UPM.
Event Summary
The two main activities prohibited during the COVID-19 pandemic are movement and congregation – these are the two exact words that define tourism. Before the pandemic, Malaysia envisioned becoming the leading tourist destination targeting 30 million tourists and RM100 billion in tourist receipts in conjunction with Visit Malaysia 2020. Unfortunately, as a result of the pandemic, all these aspirations came to a complete stop. Fast forward two years, we ask ourselves this crucial question; What is the future of the tourism industry in Malaysia? Join us as we speak to leading key players in the industry to find out the lessons learnt and the way forward for Malaysia's tourism industry. In addition, 10 lucky attendees stand a chance to win prizes from Malaysia Airlines. Register now, as places are limited! Registration link: https://tinyurl.com/4c66jpnw

Updated:: 22/04/2022 [syazmer]

UPM SCHOOL OF BUSINESS AND ECONOMICS
Universiti Putra Malaysia
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