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» The Role Of Knowledge Management As A Mediator Between Entrepreneurial Orientation And SME Performance

The Role Of Knowledge Management As A Mediator Between Entrepreneurial Orientation And SME Performance

by Hatinah Abu Bakar*, Mazlina Mamat
Universiti Teknologi MARA, Malaysia
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Abstract

This study aims to determine the relationship between entrepreneurial orientation dimensions consist of innovativeness, pro-activeness, risk taking and SME performance. The study also seeks to determine whether knowledge management play a role as a mediator between entrepreneurial orientation and SME performance. The sample were 368 managers/owners of SMEs. Questionnaires adapted from previous research were used to measure the entrepreneurial orientation, knowledge management and SME performance.  SEM-PLS 3.0 were employed in this study. The findings revealed innovativeness, pro-activeness, risk taking has significant influence on SME performance. Moreover the study also indicates that knowledge management play role as a mediator entrepreneurial orientation and SME performance.

Keywords: Entrepreneurial orientation, knowledge management, SME performance

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Kemaskini:: 11/04/2022 [syazmer]

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