STAF AKADEMIK • FAKULTI EKONOMI DAN PENGURUSAN
     
Nama Haslinda Hashim, PhD
Jawatan Senior Lecturer
Jabatan Pengurusan dan Pemasaran
E-Mel haslinda@econ.upm.edu.my
Telefon + 603 8946 7890
Bilik E102
Kepakaran Marketing, Consumer Behavior
Laman Web http://econ.upm.edu.my/~haslinda
Penerbitan BUKU
Siti Rahayu Hussin, Zakiah Abdul Malek, Mohd Afrizal Abd. Rahim, Haslinda Hashim, Rosli Salleh and Abdullah Sanusi Othman. 2004. Asas Pemasaran. McGraw-Hill, Malaysia..

Rosli Salleh, Haslinda Hashim, Siti Rahayu Hussin, Zakiah Abdul Malek and Mohd Afrizal Abd. Rahim. 2002. Rujukan Asas Pemasaran Malaysia. Univision Press Sdn. Bhd.

BAB DALAM BUKU
Haslinda Hashim and Helen Woodruffe-Burton. 2012. Revisiting the Concept of Lifestyle : Implications for Future Research In :(Ed., Zuraina Dato Mansor, Zahira Mohd Ishan, Ho Jo Ann and Wong Foong Yee), Research Issues in Management and Marketing. McGrawHill. Pp. 16-29.

Mohani Abdul, Haslinda Hashim, Azmawani Abd Rahman and Farah Ahmad Dusuki. 2012. Understanding Malaysian SME Enterpreneurs' Perception of the Factors Affecting Hypermarket Acceptance of Their Products In :(Ed., Zahira Mohd Ishan, Zuraina Dato Mansor, Wong Foong Yee and Ho Jo Ann), Business Practices in Malaysia. McGrawHill. Pp. 121-135.

JURNAL
Siti Rahayu Hussin, Haslinda Hashim, Wong Yin Siew and Ruhana Busu. 2012. Kuang Ming Packaging Industries Sdn. Bhd. (KMPI). Asian Journal of Case Research (AJCR), 5 (1):29-39.

Penyelidikan KETUA PENYELIDIK
Exploring Islamic Store Attributes and Consumers Patronage Behavior: Muslim Consumers' Perspective. Research University Grant Scheme. 2012. RM30,000.00.