STAF AKADEMIK • FAKULTI EKONOMI DAN PENGURUSAN
     
Nama Ganesh G. Thanasegaran, Mr
Jawatan Lecturer
Jabatan Pengurusan dan Pemasaran
E-Mel ganesh@econ.upm.edu.my
Telefon + 603 8946 7682
Bilik A333
Kepakaran Marketing
Laman Web http://econ.upm.edu.my/~ganesh
Penerbitan BAB DALAM BUKU
Ganesh G. Thanasegaran. 2012. A Managerial perspective of Determinants of Entry into Malaysia's Electrical and Electronic Products Manufacturing Industry In :(Ed., Ho Jo Ann, Wong Foong Yee, Zuraina Dato Mansor and Zahira Mohd Ishan), Contemporary Issues in Management and Marketing. McGrawHill. Pp. 7-22.

Ganesh G. Thanasegaran. 2012. The Whether, When and How of Market Entry : A Literature Review In :(Ed., Zahira Mohd Ishan, Zuraina Dato Mansor, Wong Foong Yee and Ho Jo Ann), Business Practices in Malaysia. McGrawHill. Pp. 40-54.

JURNAL
J.Ratnasingam, F.Ioras, C.Y. Yoon and Ganesh G. Thanasegaran. 2011. Determinants of Occupational Accidents in the Woodworking Sector: The Case of the Malaysian Wooden Furniture Industry. Journal of Applied Sciences, 11(3):561-566.

Ganesh G. Thanasegaran. 2009. Reliability and Validity Issues in Research. Research Bulletin of the Faculty of Economics and Management, UPM, 4 (March):35-40.

PROSIDING
Ganesh G. Thanasegaran. 2002. Factors Influencing Entry into the Malaysian Electrical and Electronic Products Manufacturing Industry: A Managerial Perspective. Proceedings of the Asia Pasific Economics & Business Conference, Kuching, Sarawak, pp. 789-797.

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