| Nama | Wong Foong Yee, Mdm | |
| Jawatan | Senior Lecturer | |
| Jabatan | Pengurusan dan Pemasaran | |
| E-Mel | fywong@econ.upm.edu.my | |
| Telefon | + 603 8946 7714 | |
| Bilik | E222 | |
| Kepakaran | Marketing & Strategic Management | |
| Laman Web | http://econ.upm.edu.my/~fywong |
| Penerbitan |
BUKU Wong Foong Yee, Ho Jo Ann, Zahira Mohd Ishan and Zuraina Dato Mansor. 2012. Emerging Issues in Management. McGrawHill. Ho Jo Ann, Wong Foong Yee, Zuraina Dato Mansor and Zahira Mohd Ishan. 2012. contemporary Issues in Management and Marketing. McGrawHill . Zahira Mohd Ishan, Zuraina Dato Mansor, Wong Foong Yee and Ho Jo Ann. 2012. Business Practices in Malaysia. McGrawHill. Zuraina Dato Mansor, Zahira Mohd Ishan, Ho Jo Ann and Wong Foong Yee. 2012. Research Issues in Management and Marketing. McGrawHill. Zainal Abidin Mohamed, Ho Jo Ann and Wong Foong Yee. 2010. Strategic Management. Oxford University Press. Wong Foong Yee and Ruhana Busu. 2009. Introductory Organisational Behaviour. Prentice Hall, Pearson (M) Sdn. Bhd.. BAB DALAM BUKU Wong Foong Yee and Yong Li Yeen. 2012. Factors Influencing Chinese Consumers' Green Purchase Behaviour in Puchong In :(Ed., Ho Jo Ann, Wong Foong Yee, Zuraina Dato Mansor and Zahira Mohd Ishan), Contemporary Issues in Management and Marketing. McGrawHill . Pp. 103-113. Wong Foong Yee and Zahira Mohd Ishan. 2012. Introduction and Overview In :(Ed., Wong Foong Yee, Ho Jo Ann, Zahira Mohd Ishan and Zuraina Dato Mansor), Emerging issues in Management. McGrawHill . Pp. 1-6. Wong Foong Yee and Jolene Yang Lee Choo. 2012. Consumer-based Brand Equity of Apprel Brands as Perceived by Young Consumers In :(Ed., Zuraina Dato Mansor, Zahira Mohd Ishan, Ho Jo Ann and Wong Foong Yee), Research Issues in Management and Marketing. McGrawHill. Pp. 97-111. Kenny Teoh Guan Cheng, Wong Foong Yee and See Siau Ting. 2012. Effect of the Web on Attitude Towards Online Shopping Adoption In :(Ed., Wong Foong Yee, Ho Jo Ann, Zahira Mohd Ishan and Zuraina Dato Mansor), Emerging issues in Management. McGrawHill. Pp. 100-115. Zahira Mohd Ishan and Wong Foong Yee. 2012. Introduction and Overview In :(Ed., Zahira Mohd Ishan, Zuraina Dato Mansor, Wong Foong Yee and Ho Jo Ann), Business Practices in Malaysia. McGrawHill. Pp. 1-5. Wong Foong Yee, David Yong Gun Fie and Yeap Peik Foong. 2010. The Relationship Between Consumer Decision Making Process and Consumer Decision Making Styles In :(Ed., Adilah Abd Razak, Dahlia Zawawi and Raja Nerina Raja Yusof), In Search of Good Practices Weaving Through Current Perspectives in Business. Penerbit, UPM. Pp. 195-201. Siti Rahayu Hussin, Wong Foong Yee and Jamil Bojei. 2010. Retail Patronage of Fresh Produce Shoppers in Malaysia In :(Ed., Adilah Abd Razak, Dahlia Zawawi and Raja Nerina Raja Yusof), In Search of Good Practices Weaving Through Current Perspectives in Business. Penerbit, UPM. Pp. 186-194. Wong Foong Yee. 2009. Consumer Purchasing Behaviour Toward Imported Dairy Product In :(Ed., Rozanah Abd Rahman and Amer Hamzah bin Jantan), Business Management & Legal Issues and Practices. Penerbit, UPM. Pp. 7-18. Wong Foong Yee and Zamira Noh. 2009. Relationship Between Attitudes Towards Advertising and Purchasing Interest within Generation Y In :(Ed., Tee Keng Kok and Dahlia Zawawi), Interdisciplinary Perspectives in Management and Marketing. Penerbit, UPM. Pp. 93-103. Wong Foong Yee, Siti Rahayu Hussin and Jamil Bojei. 2008. Consumer Purchasing Behaviour of Fresh Produce in Malaysia In :(Ed., Azmawani Abd Rahman, Noor Azman Ali and Han Chun Kwong), Management Research Issues. UPM, Press. Pp. 139-147. Samsinar Md Sidin, Wong Foong Yee, Ruhana Busu, Dahlia Zawawi and Zalfa Laili Hamzah. 2003. The Effects of Spousal Resources on Family Purchase Decision Making in Malaysia In :(Ed., Samsinar Md Sidin, Murali Sambasivan, Siti Rahayu Hussin, Yaakob Ibrahim, Salleh Yahya, Narimah Hashim and Amalina Abdullah), Contemporary Issues in Business. Prentice Hall, Pearson (M) Sdn. Bhd. Pp. Vol.1, 109-128. Wong Foong Yee, Samsinar Md Sidin, Alvin Yong Onn Soon and Ching Kim Luan. 2001. Relationship Quality Between Policyholders and Agents in the Life Insurance Industry In :(Ed., Salleh Yahya), Service Quality Assessment and Improvement. Imagepac Print (M) Sdn. Bhd. Pp. 129-156. JURNAL Wong Foong Yee and Tan Hwee Xian. 2012. Price Sensitiveity-consumer Satisfaction Relationship Towards Electrical Appliances. World Journal of Social Sciences, 2(6):49-67. Siti Rahayu Hussin, Wong Foong Yee and Jamil Bojei. 2010. Essential Quality Attributes in Fresh Produce Purchase by Malaysian Consumers. Journal of Agribusiness Marketing, 3:1-19. Wong Foong Yee, Zainal Abidin Mohamed and Chee Suan Kim. 2009. Increasing Market Share at Geneland Sdn. Bhd.. Asian Journal of Case Research, 2(2):131-139. Wong Foong Yee and Yahyah Sidek. 2008. Influence of Brand Loyalty on Consumer Sportswear. International Journal of Economics and Management, 2(2):221-236. Wong Foong Yee, Yaakob Ibrahim and Muhammad Ali Hassan. 2008. The Case of Sinaran Construction Bhd (SCB). Asian Journal of Case Research, 1 (1):51-60. Samsinar Md Sidin, Wong Foong Yee, Dahlia Zawawi, Ruhana Busu and Zalfa Laili Hamzah. 2004. Effects of Sex Role Orientation on Role Structure in Family Decision Making in Malaysia-A Replication. Journal Of Consumer Marketing, 21(6):381-390. PROSIDING Wong Foong Yee and Tan Hwee Xian. 2012. Price Sensitivity-Consumer Satidfaction Relationship towards Electrical Appliances. Proceedings of the Proceeding of 16th International Business Research Conference, Novotel Hotel World Trade Centre, Dubai UAE, pp. 1-15. Wong Foong Yee, Siti Rahayu Hussin and Jamil Bojei. 2007. Consumer Behaviour of Fresh Produce in Malaysia. Proceedings of the Asia Pasific Marketing Conference 2007, Kuching, Sarawak, pp. 1-5. Siti Rahayu Hussin, Wong Foong Yee and Jamil Bojei. 2007. Retail Patronage Behaviour of Fresh Produce Shoppers in Malaysia. Proceedings of the Asia Pasific Marketing Conference 2007, Kuching, Sarawak, pp. 11-16. |
| Penyelidikan |
KETUA PENYELIDIK Factors Influencing Customer Loyalty of Telecommunication Industry in Klang Valley. Research University Grant Scheme. 2013. RM50,000.00. Price Sensitivity-Consumer Satisfaction Relationship Towards Durable Goods. Sciencefund. 2010. RM106,150.00. Assessing Consumers' Purchasing Behavior Toward Local Agricultural Products. Sciencefund. 2006. RM94,996.00. |